Insights from Digital Signage Expo 2018

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From Sandra Baer, CIVIQ CMO

The Digital Signage Expo is certainly a showcase for new technology; the vibrant screens, new lighting and the analytics are a wow for sure.  Even more is what I have observed as the evolution of the perceived value of digital signage to smart cities. In a week of show and tell, the best parts were:

The DPAA dinner at Top Golf, meeting colleagues—Fred Potok at VSBLTY, Will Amos at Diversified, Brett Warner at Quividi, Scott Bender at Prohaska and many more. Thanks to Barry Frey for always connecting and always keeping DPAA members current on industry changes.

The SEGD Branded Environments sessions.  The most ingenious talk was from Uber, Senior Designer Danielle Lindsay-Chung clearly described the vast and growing brand awareness Uber is designing to enhance the user experience. 

My presentation with Ravi Sirigneedi from Intel—we spoke about on the value of outdoor kiosks to smart cities and focused on the benefits—to cities, to residents to visitors and to network operators.

My meeting with Donnie Yancey, President and COO at CivicConnect—an innovative augmented-reality company.  We agreed that the best approach to helping cities communicate the value of wayfinding and kiosks is for many partners to collaborate on behalf of a city—to improve economic development, public safety, tourism, wayfinding.  Stay tuned for our latest collaborations.

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